Career

Experience.

A timeline of leadership, BI, and analytics work spanning consulting, post-acquisition integration, and multi-vertical operations.

  1. Nov 2025 to Present

    Business Analyst

    Adaptfy (Metyis) · Amsterdam, Netherlands

    Partnering with clients across data, analytics, and digital transformation engagements to help translate business objectives into structured solutions and actionable outcomes.

    Key Contributions
    • ·Worked with clients to define requirements across analytics, reporting, and transformation initiatives.
    • ·Translated business objectives into structured analytical workstreams and delivery plans.
    • ·Facilitated communication between business stakeholders and technical delivery teams.
    • ·Supported the design and implementation of data-driven decision-making frameworks.
    • ·Contributed to projects spanning analytics, reporting, process improvement, and digital transformation.
  2. Jun 2023 to Sep 2024

    Business Intelligence Lead

    H&J Holding · Doha, Qatar

    Led Business Intelligence initiatives across retail, wholesale, and hospitality businesses following multiple acquisitions, helping leadership improve operational visibility, reporting maturity, and commercial decision-making.

    Key Contributions
    • ·Owned the organization's Power BI ecosystem, KPI framework, and reporting strategy.
    • ·Led reporting transformation initiatives across multiple operating companies.
    • ·Partnered directly with senior leadership on commercial performance, profitability, supplier management, and operational decision-making.
    • ·Managed cross-functional projects involving ERP implementation, reporting transformation, process redesign, and stakeholder adoption.
    • ·Coordinated requirements gathering, stakeholder workshops, testing, training, and implementation activities.
    • ·Developed executive dashboards and reporting automation workflows using Power BI and Power Automate.
  3. Sep 2022 to Jun 2023

    Business & Data Analyst

    H&J Holding · Doha, Qatar

    Supported ERP transformation and business intelligence initiatives by bridging operational stakeholders and technical teams while designing reporting solutions that improved visibility across the organization.

    Key Contributions
    • ·Led requirements gathering and process discovery workshops with department heads.
    • ·Designed future-state workflows covering purchasing, inventory, sales, and accounting operations.
    • ·Translated business requirements into functional specifications for development teams.
    • ·Coordinated testing, User Acceptance Testing (UAT), training, and business handover.
    • ·Developed Power BI dashboards covering inventory management, profitability, purchasing, sales, and operational performance.
    • ·Supported ERP implementation projects across multiple business units.
  4. Oct 2021 to Mar 2022

    Consultant

    Wise Consultancy · Doha, Qatar

    Supported business improvement and analytics initiatives for client engagements, helping translate business needs into practical analytical and reporting solutions.

    Key Contributions
    • ·Gathered and documented business requirements for client projects.
    • ·Analyzed existing processes and identified opportunities for improvement.
    • ·Developed reporting prototypes and analytical solutions to support decision-making.
    • ·Worked closely with stakeholders to translate business needs into delivery requirements.
    • ·Contributed to client engagements involving analytics, reporting, and process improvement.