Experience.
A timeline of leadership, BI, and analytics work spanning consulting, post-acquisition integration, and multi-vertical operations.
- Nov 2025 to Present
Business Analyst
Adaptfy (Metyis) · Amsterdam, NetherlandsPartnering with clients across data, analytics, and digital transformation engagements to help translate business objectives into structured solutions and actionable outcomes.
Key Contributions- ·Worked with clients to define requirements across analytics, reporting, and transformation initiatives.
- ·Translated business objectives into structured analytical workstreams and delivery plans.
- ·Facilitated communication between business stakeholders and technical delivery teams.
- ·Supported the design and implementation of data-driven decision-making frameworks.
- ·Contributed to projects spanning analytics, reporting, process improvement, and digital transformation.
- Jun 2023 to Sep 2024
Business Intelligence Lead
H&J Holding · Doha, QatarLed Business Intelligence initiatives across retail, wholesale, and hospitality businesses following multiple acquisitions, helping leadership improve operational visibility, reporting maturity, and commercial decision-making.
Key Contributions- ·Owned the organization's Power BI ecosystem, KPI framework, and reporting strategy.
- ·Led reporting transformation initiatives across multiple operating companies.
- ·Partnered directly with senior leadership on commercial performance, profitability, supplier management, and operational decision-making.
- ·Managed cross-functional projects involving ERP implementation, reporting transformation, process redesign, and stakeholder adoption.
- ·Coordinated requirements gathering, stakeholder workshops, testing, training, and implementation activities.
- ·Developed executive dashboards and reporting automation workflows using Power BI and Power Automate.
- Sep 2022 to Jun 2023
Business & Data Analyst
H&J Holding · Doha, QatarSupported ERP transformation and business intelligence initiatives by bridging operational stakeholders and technical teams while designing reporting solutions that improved visibility across the organization.
Key Contributions- ·Led requirements gathering and process discovery workshops with department heads.
- ·Designed future-state workflows covering purchasing, inventory, sales, and accounting operations.
- ·Translated business requirements into functional specifications for development teams.
- ·Coordinated testing, User Acceptance Testing (UAT), training, and business handover.
- ·Developed Power BI dashboards covering inventory management, profitability, purchasing, sales, and operational performance.
- ·Supported ERP implementation projects across multiple business units.
- Oct 2021 to Mar 2022
Consultant
Wise Consultancy · Doha, QatarSupported business improvement and analytics initiatives for client engagements, helping translate business needs into practical analytical and reporting solutions.
Key Contributions- ·Gathered and documented business requirements for client projects.
- ·Analyzed existing processes and identified opportunities for improvement.
- ·Developed reporting prototypes and analytical solutions to support decision-making.
- ·Worked closely with stakeholders to translate business needs into delivery requirements.
- ·Contributed to client engagements involving analytics, reporting, and process improvement.