Omnichannel Retail Analytics & Profitability Optimization
Unified retail stores, delivery platforms, purchasing, inventory, and accounting into an executive reporting framework that exposed true profitability drivers.
Project Overview
Management lacked a unified view of performance across retail stores, delivery platforms, purchasing, inventory, accounting, and supplier relationships. Existing reporting made it difficult to understand profitability drivers and identify commercial optimization opportunities.
- ·Fragmented data across retail, delivery, and finance systems
- ·Delivery platform commissions distorting true profitability
- ·Inconsistent KPIs between channels and stores
- ·Manual reporting blocking timely commercial decisions
My Role
Worked directly with leadership to translate goals into analytics.
Established a single, consistent definition of performance.
Designed the semantic model and DAX measures.
Built executive-ready Power BI reporting.
Removed manual report preparation from the cycle.
Enabled stakeholders to self-serve insights.
Solution · Process Flow
Leadership interviews and KPI alignment.
Semantic model and dashboard wireframes.
DAX measures, dashboards, and data refresh pipelines.
Validation with finance and commercial teams.
Training, automated distribution, and adoption.
Dashboard Gallery
Representative views from the Power BI environment delivered for this engagement. Click any tile to enlarge.
Business Impact
Stores, delivery, products, and categories compared on equal terms.
Delivery platform commissions translated into clear P&L impact.
Cost reduction and rebate opportunities surfaced for negotiation.
Purchasing behaviour analyzed across channels.
One performance language across the leadership team.
Commercial conversations supported by hard numbers.
Technologies Used
Key Learnings
Executive reporting is a product. It needs design, not just data.
Channel-level commissions hide in plain sight until you model them explicitly.
A clean KPI framework removes more meeting time than any dashboard does.